4/5/2016 1

Cree chooses BIMobject® Hercules as their digital platform

Austrian timber-hybrid construction specialist Cree have chosen the BIMobject® Hercules platform to manage its digital construction content management solution globally.

Cree, a company of the international Rhomberg Group,  intends to promote innovative strategies in order to provide new initiatives and ideas for more natural construction methods. Cree, the innovator of the timber-hybrid construction method have taken the first steps in scaling up their supportive BIM technology for a global roll-out supported by BIMobject and the Hercules platform. For Cree, it was necessary to find a digital solution that mirrored the innovative building systems, that they now will offer to franchisees all over the world. Cree as a worldwide platform will offer total solutions for buildings and all necessary details. The international licensing roll out of the Cree solution will be assisted by BIMobject's unique cloud technology for distributing digitally represented building elements, assemblies, components, templates and solutions that support the whole life-cycle of the Cree building in a controlled fashion.

In the Cree BIM processes everything is modularized and pre specified by what is defined in the catalogue of BIM objects for the designers. Doing so, Cree manages to create a process that is totally industrialized, and montage on the construction site is down to a five man operation with eight days of work for an eight story building.

Only Manufacturers that are available in the digital ecosystem is qualified for being purchased and by limiting the options, Cree is securing delivery time, quality, Carbon conservation and output as well as fixed prices. The new approach is intended to reduce the use of resources and energy throughout the lifecycle of buildings and is considered to be a response to the demands imposed by climate change. 

"With our platform we will make use of digitalization technology and the services of BIMobject. As a pioneer of sustainable building, we are very happy to have found BIMobject as a partner to competently implement our innovative approach at our level. The platform will provide space for various complementary technology suppliers that support our solutions. We will not only offer our own tried-and-tested system, but also - via our Cree platform - offer access to other successful solutions digitalised by us," says Hubert Rhomberg, CEO and founder - Cree and Rhomberg Holding. 

"At last a construction company that is challenging the status quo and showing leadership and true values asking the "why" question in our industry. There are so many things in common with our two companies, that we decided to have a very close relationship, where we are a part of the global roll-out of the Cree solutions. Cree and BIMobject together is a perfect match and it will show the whole global building industry the way in using pre-specified products and materials that is not harmful for our environment, conservation of carbon and using an all industrialized process to design, build, manage and operate low energy buildings in both the physical as the digital world. The Hercules platform is a true innovation, that is why it fits so well with the innovative processes and solutions by Cree", says Stefan Larsson, CEO and founder - BIMobject AB.

For more information, please contact:
Stefan Larsson, CEO, 
+46 40 685 29 00 
info@bimobject.com

Contact Cree:
Cree GmbH
c/o Rhomberg Gruppe
Mariahilfstr. 29, A-6900 Bregenz
Mag. Matthias Moosbrugger
Head of Marketing and Communication
T. +43 5574 403-2195
presse@rhomberg.com
www.creebyrhomberg.com

Cree 
Cree stands for Creative Resource & Energy Efficiency; the company is part of the internationally renowned Rhomberg Group and fully reflects the construction experience accumulated by four generations. The company was formed in 2010 and intends to promote innovative strategies in order to provide new initiatives and ideas for more natural construction methods. The new approach is intended to reduce the use of resources and energy throughout the life-cycle of buildings and is considered to be a response to the demands imposed by climate change. The vision of the timber construction specialist is a hybrid tower block with up to 30 storeys and 100 metres in height that uses a minimal amount of energy and resources from design through to ultimate disassembly.

BIMobject®
BIMobject® is a game changer for the construction industry worldwide with its cloud based Portal offering development, maintenance and syndication of digital replicas - BIM objects - of manufactured building and interior products.

The marketing and pre-sales services associated with the Portal are channeled and integrated, through specialized software, into CAD/BIM applications to create a business-to-business communication across the globe.

Manufacturers use BIMobject® to promote and deliver their products directly into BIM processes enabling their products to be selected and generate a real improvement in sales.

BIMobject® - Winner of the 2013 Red Herring 100 Global Award and Winner of the IAIR EUROPEAN AWARDS 2013!

BIMobject AB - a public company listed on NASDAQ First North Stockholm: Share Ticker: BIM

Certified Advisor: Sedermera Fondkommission

https://bimobject.com 

This is an English version of a press release communicated by BIMobject®. In any case of doubt or possible differences regarding the different versions it is the Swedish version that shall apply.

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