BIMobject® today announces the launch of a new solution for direct digital marketing campaigns. The solution will be showcased and released for the first time during the annual conference, BIMobject LIVe on November 2nd 2016. The solution for Digital Marketing Campaigns will be a new revenue stream for BIMobject and is based upon the increasing value of the community of design and construction professionals using the services at bimobject.com. As the number of registered users is increasing, more value and revenue will be generated for BIMobject's customers and for BIMobject through this new service.
Fueled by the fast growth of professional users on the BIMobject Cloud, the digital marketing campaign solution will allow marketers working at a building product manufacturing company to create an interactive, simple and structured process for digital marketing campaigns. This new marketing solution will help and assist manufacturers' marketing departments by opening up a whole new channel for the manufacturers to directly communicate with the right target audience. The solution for digital marketing campaigns will be a cloud App, available on bimobject.com. It will be available for manufacturers with hosted and published BIM objects on BIMobject Cloud.
BIMobject Cloud is growing fast and today more than 210,000 professional users all over the world use bimobject.com. Manufacturers can now benefit from utilizing this community with the new solution by streamlining their marketing message and create geographically designated specific marketing campaigns in the form of newsletters, BIMobject Mail, product banners and branded icons in the BIMobject Apps. The marketing department can evaluate different cost options dependant on the number of users in a country, the type of marketing activity chosen and the duration of the campaign.
The bimobject.com platform, and its community, have become one of the most powerful ways for manufacturers to market and connect with architects, engineers, designers, specifiers and construction companies.
"We are rewriting the future of digital communication and have developed a new fantastic solution. Once again we show the BIM community, and foremost our valued building product manufacturers that we are in the forefront of the development of new services for the industry", says PR and Marketing Manager, Natalie Nilsson.
For more information, please contact:
Stefan Larsson, CEO
Phone: +46 40- 685 29 00
This information is information that BIMobject AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at 09:05 CET on September 1st, 2016.
BIMobject® is a game changer for the construction industry worldwide with its cloud based Portal offering development, maintenance and syndication of digital replicas - BIM objects - of manufactured building and interior products.
The marketing and pre-sales services associated with the Portal are channeled and integrated, through specialized software, into CAD/BIM applications to create a business-to-business communication across the globe.
Manufacturers use BIMobject® to promote and deliver their products directly into BIM processes enabling their products to be selected and generate a real improvement in sales.
BIMobject® - Winner of the 2013 Red Herring 100 Global Award and Winner of the IAIR EUROPEAN AWARDS 2013.
BIMobject AB - a public company listed on Nasdaq Stockholm First North: Share Ticker: BIM
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This is an English version of an original Swedish press release communicated by BIMobject AB. In case of interpretation issues or possible differences between the different versions, the Swedish version shall apply.