Every building design and specification process are today done in conjunction with a CAD/BIM software. The value proposition is to join the evaluation and specification as early in the process as possible. The beauty with BIM objects are that they assist the designer/engineers in their work in a way that they become an integrated part of the BIM model (product model).
Your products that are represented here as a BIM object will be visible in every drawing, visualisation and by extracting bill of materials from the BIM systems like ArchiCAD or Revit, your products will be listed in the listings.
The delights of your products will be clearly integrated in the design and the chances of getting specified are much higher than if you are not visible in the BIM systems. If all 3D visuals presented for the owner include your superior looking concrete fire place in the living room, who dares to exclude them in the specification/purchasing stage.
See the 2nd part of the movie how to use real BIM object and components from real manufacturer.