BIMobject® establishes subsidiary in Hong Kong

Today, BIMobject AB ("BIMobject") announces its establishment of a wholly owned subsidiary in Hong Kong in order to meet the rising demands from Asian markets and expand its global presence. With Simon Cai as the Executive Business Director Asia, the Hong Kong office will operate out of the tech company hub Cyberport and function as the BIMobject® gateway to Asian markets. 

The BIMobject team have experienced a growing demand for the company's products from Asian markets. The increased interest stems both from building product manufacturers, who create digital versions of these products known as BIM objects, and from users who download these digital objects from the platform BIMobject® Cloud to use in real-life building projects and developments. With a rapidly growing base of registered BIMobject users in the region, the BIMobject team see a clear need for a strong local subsidiary. The venture carries a large potential for the company, the economic gain of which cannot be estimated in this early stage. 

The Hong Kong government have played a key part in the opening of the subsidiary. Government representatives met with BIMobject at the company's head office in Malmö, Sweden, to provide assistance in analysing the Hong Kong market. They further facilitated the forming and registration of the subsidiary, as well as helping BIMobject find a physical office space for their venture. 

The new offices are located in the wholly government-owned Cyberport, a designated hub for IT and technology companies. Cyberport is a Hong Kong cluster of more than 500 companies and therefore the ideal environment for BIMobject to cultivate relationships and remain at the forefront of innovative developments.     

Having started on May 1st, 2017, Simon Cai establishes the Hong Kong subsidiary in the role of Executive Business Director Asia. This role includes management of the existing joint venture with the Chinese company Beijing Jianyi Investment Development Group, Beijing International Internet Technology Limited Co. With almost 10 years' experience of large-scale business development ventures in the Sweden-China business community, native Swedish and Mandarin language skills and an intercultural understanding, Simon Cai's profile is uniquely suited to spearhead the enterprise. Simon Cai's background lends itself to linking the Sweden-based BIMobject headquarters as well as its existing network of international BIMobject subsidiaries with a strong presence in Asian markets, and to establishing the Hong Kong office as a driving force across the architecture, engineering, and construction industry (AEC). Although it may be expanded subsequently, the subsidiary will consist of Simon Cai exclusively in its initial stage. 

"I'm honoured to take on this role in such a dynamic and fast growing geographic area. BIMobject is the market leader with strong technical expertise. We aim to support our Asian clients with the latest technology within BIM to ensure their business success", says Simon Cai, Executive Business Director Asia at BIMobject.

"I am delighted to welcome BIMobject to Cyberport, Hong Kong's digital flagship. We have over 500 digital and tech companies based on-site here as part of our ecosystem. I am certain BIMobject will find this a perfect base from which to build out an Asia-Pacific business", says Mark O. Clift, Chief Operating Officer for Cyberport.

"It's the perfect time for BIMobject to expand into Asian markets and we're fortunate to do so with the enthusiastic support of the Hong Kong government. We were excited to welcome delegates to our headquarters in Sweden, and we gained some fantastic insights together. Now, we're able to move forward from a local hub and meet demands from a market we already know is waiting for us", says Stefan Larsson, CEO and founder of BIMobject.

For more information, please contact: 
Louise Otto - Press contact
Tel: +46 40 - 685 29 00 
E-mail: press@bimobject.com

This information is information that BIMobject AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at 08:30 CEST on May 11th, 2017.

About BIMobject®

BIMobject® Corporation, acknowledged by investors with a Global Red Herring 100 award, and a public company on Nasdaq Stockholm First North: ticker BIM. BIMobject® is a game changer for the construction industry worldwide with its cloud based digital content management system for BIM objects. 

BIMobject as a disruptive technology corporation is at the forefront of the digitalisation of building products and materials, enabling the information to be turned into know-how earlier in the BIM processes. The BIMobject Cloud is a digital platform, where BIM professionals can reach and download BIM files from brands, from both Europe and US.  This will enable industrialisation of the construction industry and also have a huge impact on design, product selection, constructability, waste, energy, cost, quality and logistics.

Our unique solutions for Building Product Manufacturers provide development, hosting, maintenance, syndication and publication of the digital replicas of the manufacturers' products - BIM objects. The marketing and pre-sales services associated with the BIMobject Cloud are channelled and integrated, through Apps, into CAD/BIM applications to create a business-to-business communication across the globe.

Manufacturers use BIMobject® to promote and deliver their products directly into BIM processes enabling their products to be selected and generate a real improvement in sales.

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This is an English version of an original Swedish press release communicated by BIMobject AB. In case of interpretation issues or possible differences between the different versions, the Swedish version shall apply.

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