Version and Call Home functions

What are the version and call home functions and how do they work with BIMobject® and its infrastructure? 

Every object that is hosted on bimobject.com has a unique URL. This URL activates our call to home function. This allows all of your products to be easily updated, quickly. Once you have updated your product information and changed the edition number of your product, users will be notified, immediately, via the BIMobject® integrated Apps.