BIMobject® Marketing Campaign opens up a whole new channel for marketers working at a building product manufacturing company to engage, and communicate with the right target audience, at the right time. The solution provides an efficient way to drive more traffic and increase consumer interest for brands and allows manufacturers’ marketing teams to create an interactive, simple and structured process for digital marketing campaigns.
The solution further offers an opportunity for inbound marketing, where all efforts are directed to add value for professional BIM users. Manufacturers can now streamline their marketing message and create specific marketing campaigns in the form of direct email campaigns, highlights of the week, branded icons in the BIMobject Apps and YouTube videos. The solution is available for manufacturers who host and publish BIM objects on the BIMobject Cloud.
Direct email campaigns offer the possibility to share branded content as newsletters that are adapted to specific, geographically-designated markets sent to a target group of professional BIM users. This option offers manufacturers an excellent opportunity to add value to the BIM users’ experience and to gain the advantages of working with inbound marketing.
Highlighted products are featured on the BIMobject home page and allow manufacturers to showcase and display their products via a product thumbnail. Manufacturers who choose to highlight their products on the homepage will receive the highest visibility of their products, with hundreds of thousands of professional BIM users visiting the BIMobject Cloud, every month.
BIMobject® Marketing Campaign also offers manufacturers the opportunity to showcase their products by placing a branded icon in the toolbar area of the BIMobject Apps. When professional BIM users click on the icon, they will be directed to the manufacturer’s dedicated BIMobject Product Site (formerly Private Cloud 2.0). The branded icon facilitates the selection process for architects and engineers while they are working on a project and allows manufacturers’ products to be easily accessed during their decision-making process.
YouTube videos are designed to drive traffic to branded products, and support and enhance brand recognition and product comprehension for BIM users. Manufacturers may choose a short commercial video or a tutorial video that is published on the BIMobject YouTube Channel. The video can also be linked and embedded into the objects themselves or added to the manufacturer’s product site, or other designated websites.
A banner on the bimobject.com homepage allows building product manufacturers to be visible in front of all the professional BIM users. The manufacturers will receive high visibility and can use the exposure to advertising their digital replicas.
With the BIMobject® App for AutoCAD, finding, downloading and placing 2D, 3D and DWG objects into your current project is only a few clicks away. The BIMobject® App supports AutoCAD versions 2013, 2014, 2015, 2016, and 2017.
The BIMobject® App for Revit integrates the BIMobject® Cloud into Revit and is one of last year’s most popular downloads among Revit Apps. It’s similar to the BIMobject® App for SketchUp and especially suited for building design and construction professionals, for instance those working in mechanical, electrical and plumbing (MEP) systems. The BIMobject® App supports Revit versions 2015, 2016, 2017, 2018, and 2019.
The BIMobject® App for SketchUp is compatible with SketchUp 2014, 2015, 2016, and 2017 for Windows and Mac OS X. Versatile and user-friendly, this app is the perfect sketch tool for just about anyone; architecture students, architects or interior designers just to name a few.
The BIMobject® App for ARCHICAD 15, 16, 17, 18, 19, 20, 21, and 22 is the most advanced of all our apps. Suited for both Mac and PC, it’s the perfect tool for architects and everyone else looking for an app with more advanced features.
The BIMobject® App for Vectorworks has been shipped with Vectorworks Architect 2017 service pack 1. With this App you can use content not only with the formats VWX, but also DWG, SKP, and 3DS. Users will find the BIMobject tool in the Architect workspace in the “Furn/Fixtures” tool set. No installation necessary!